Building Fundraising Opportunities for First-gen Student Success

Presenters will share strategies for building a dynamic relationship with your University Advancement team and developing your own skills as a compelling fundraiser. Specifically, presenters will discuss getting started with University Advancement; development professional-subject matter expert role differentiation; and leveraging support for your initiatives. Presenters will focus on securing support for first-generation college student scholarships and programmatic initiatives, yet the skills and strategies offered during this webinar are beneficial to all student affairs practitioners (regardless of functional area or programmatic focus).

Learning Outcomes

Participants will:

• examine two first-generation college student programs that have received several million dollars in private funding thanks to collaborative relationships with University Advancement officers;
• understand the role of development officers and deepen their knowledge of their function on campus; and
• summarize the donor engagement cycle and identify ways in which student affairs practitioners can engage with the gift cycle.