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Marketing and Communications Manager, Specialty Brands

Marketing and Communications Manager, Specialty Brands 


The Marketing and Communications Manager, Specialty Brands serves a vital role on the marketing and communications (MarCom) team as the primary liaison and collaborative partner to NASPA’s portfolio of specialty brands, including the Center for First-generation Student Success, select grant-funded projects, NASPA publications, the NASPA Foundation, TPE, NASPA Advisory Services, Culture of Respect, CPE, College Autism Network, Executive Placement Services, Student Affairs Collective, 32 NCSI, 360 Proof, and NASPA’s volunteer-led constituent groups.

The Marketing and Communications Manager, Specialty Brands must leverage exceptional project management, relationship management, and prioritization skills to support specialty brand goals through close collaborative work with staff leads and teams, offering both an expert MarCom perspective and strategic insight into overall NASPA communications and marketing priorities to enable more efficient, informed, and integrated decision making in the development of MarCom strategy, tactics, and supporting content.  

On the MarCom team, this role will be integrated into a fast-paced, high-output, and highly-supportive environment where primary responsibilities will be integrating specialty brands into overall strategy, communications, marketing, and cross-organizational calendaring; project management and execution lead on specialty brand MarCom tactics; and overall cross-functional execution and task sharing to support the team’s collective work. 

Highlighted additional responsibilities include: development of specialty brand marketing and engagement strategy, including articulation of value propositions and targeted, progressive email campaigns; strategic partnership in organic social strategy for specialty brand handles, specialty brand promotion by NASPA's primary handles, and direct social execution on a brand-by-brand basis; and content generation for the NASPA Blog in support of integrated telling of specialty brand stories.

The Marketing and Communications Manager, Specialty Brands, will be required to travel to the NASPA Annual Conference and/or special events, and other programs as requested. 

Reports to: Director, Marketing and Communications

Supervises: n/a

Specific Responsibilities of the Position
  • Collaborate with program and project leads across the organization in strategizing, developing, and tracking specialty brand strategy within the larger marketing and communications of the Association at large.
  • Serve as project manager for all MarCom related tactics in support of brand goals in execution collaboration with the full MarCom team.
  • Develop specialty brand marketing and organic engagement strategy in collaboration with program staff, articulating value propositions and partnering with MarCom colleagues in progressive campaign email strategy and execution.
  • Manage constituent group email communications and participate in the development of policies and procedures for volunteers executing email through the email tool, including trainings on SOPs and best practices.
  • Serve as primary strategic partner in organic social strategy for specialty brand handles, specialty brand promotion by NASPA's handles, as well as some direct social execution on a brand by brand basis.
  • Generate content for the NASPA Blog in support of the specialty brands portfolio, in partnership with constituent groups leaders and staff liaisons, to support a steady flow of high-quality content telling the brands' stories.
  • Project manage and/or design promotional collateral for specialty brands including logos, web and social imagery, postcards and advertisements.
  • Develop ability to understand and analyze data analytics to report back to specialty brand program colleagues on the success of long-term strategy and short-term campaigns.
  • Develop knowledge about the field of student affairs and larger higher ed landscape to ensure an informed perspective when crafting content and speaking as specialty brands. 

Experience in communications and marketing, including but not limited to social media for an organization, social advertising, graphic design, writing for the web, and email marketing, is required. Exceptional writing and copy-editing skills, strong attention to detail, and experience with the Adobe Creative Suite required. Experience with an email marketing tool and social scheduling software preferred. An understanding of higher education, specifically the values and competencies of the student affairs profession, or experience working at a higher education institution, is highly desirable.


To apply, please submit a resume, cover letter, and salary requirements to The priority deadline is Wednesday, January 22, 2020.



General Responsibilities of all NASPA Staff 

All NASPA staff positions are expected to share these common responsibilities, scalable for the position’s title and specific responsibilities. This section should be left blank for now as it will be filled in with a version of our common competencies listed in the evaluation once it is revised. We will do an update of these position descriptions once this is finalized in July and August.

Office Location/Working Conditions/Physical Requirements 
  • This position is located in the NASPA Washington, D.C. Office with the option for occasional work from a remote location.
  • This position is primarily office-based with primary work on a computer, including phone, email, and video conferencing.
  • Occasional overnight/day travel to represent NASPA at outside meetings and events, traveling by air and ground transportation. 
Employment Status

Full-time Exempt


NASPA is the leading association for the advancement, health, and sustainability of the student affairs profession. We serve a full range of professionals who provide programs, experiences, and services that cultivate student learning and success in concert with the mission of our colleges and universities. Established in 1918 and founded in 1919, NASPA comprises more than 16,000 members in all 50 states, 29 countries, and 8 U.S. Territories.   

Through high-quality professional development, strong policy advocacy, and substantive research to inform practice, NASPA meets the diverse needs and invests in realizing the potential of all its members under the guiding principles of integrity, innovation, inclusion, and inquiry.

NASPA members serve a variety of functions and roles, including the vice president and dean for student life, as well as professionals working within housing and residence life, student unions, student activities, counseling, career development, orientation, enrollment management, racial and ethnic minority support services, and retention and assessment.

NASPA is an equal opportunity employer. NASPA does not discriminate on the basis of race, color, national origin, religion, sex, age, gender identity, gender expression, affectional or sexual orientation, or disability in any of its policies, programs, and services.