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Raising the Bar: A Short Course on Student Affairs Fundraising

Virtual Short Courses

With so many department experiencing a cutback in budgets, fundraising has become an ever-more important aspect of student affairs. However, many of us didn't learn the ins and outs of fundraising in grad school, nor have spent much time thinking about it at all.

Enter three recognized experts in the world of student affairs fundraising: Sophie Penney, Barbara Rose, and Glenn Gittings. These three experts have created a short course dedicated to teaching you all the necessary elements of how to dive into the world of fundraising. Included in the course are modules on getting comfortable with the lingo of fundraising, how to begin to integrate it into your student affairs role, and finally, taking your current efforts to the next level. This short course will include both pre-recorded content as well as three live opportunities to connect with these student affairs fundraising experts.

Live Sessions (Updated Dates!):

  • July 22, 2020, 2 pm (ET)/1 pm (CT)/12 pm (MT)/11 am (PT)
  • July 29, 2020, 12 pm (ET)/11 am (CT)/10 am (MT)/9 am (PT)
  • August 5, 2020, 12 pm (ET)/11 am (CT)/10 am (MT)/9 am (PT)


Presented By


NASPA individual members and Voting Delegates have access to member pricing for all NASPA events. If you are not a NASPA individual member, please visit our membership section to learn more about membership types and benefits. In many cases, an annual NASPA membership plus the event member registration fee are still less than the event non-member registration fee. We hope you’ll consider joining today!

The NASPA book, Student Affairs Fundraising: Raising Funds to Raise the Bar, provides readers with history, background, detailed context, and relevant examples of the people, schools, tools, and methods for successful sector-specific fundraising within divisions of student affairs. NASPA is currently offering a 30% discount on the book for all short course registrants. We encourage you to take advantage of this exciting opportunity during your registration! 

Individual Registration
NASPA Member

Module One: Fundraising for the Uninitiated

Whether you are a new or veteran student affairs professional, involvement in fundraising might be new to you. This module will introduce and help you develop facility with the language of fundraising, familiarize you with key concepts, and provide you with a few tools, tips and techniques that you could put to work.

  • Fundraising Terminology and Structures
  • Good Better Best Practices
  • Steps to Success

Module Two: Fundraising for Student Affairs

In this module, you will learn about how student affairs fundraising has evolved over the year to become a central focus for some units, what is special about fundraising for student affairs, and more in-depth information about unique ways to approach fundraising for student affairs designed to help you achieve success.

  • Making the Case for Student Affairs Priorities
  • Structuring Student Affairs Fundraising: Developing special staffing or engaging with institutional fundraisers, which is right for your unit?
  • Identity-Based and Sector-Specific Fundraising

Module Three: Institutional Relationship Management, Legal and Ethical Issues, and the Future of Fundraising

You have learned the language, you understand key principles, and you have written your case statement. In this section you will learn about how to collaborate with academic and advancement institutional partners and about ethical and legal issues which must be taken into consideration. You will also give thought to what the future might bring for higher education and student affairs fundraising and how diversity will impact your advancement program and your donors.

  • Academic Fundraising: Who, What, Why, When, How?
  • Legal and Ethical Issues
  • Future Fundraising: Finding Opportunities in an Ever Changing Landscape

Accessing Your Course

Above shot of three people pointing at a laptop screen

Beginning July 20, 2020, registrants will be able to access the course under "My Online Events" in the NASPA Engagement Portal.

  • This is an asynchronous course, with primarily pre-recorded content for you to view.

  • You may view the materials as many times as you'd like, at whatever pace you would like.

  • Registrants will receive announcements about this course through our learning management system and should add [email protected] to their safe sender email list.
  • If you have any difficulty accessing the materials, please contact NASPA Online Professional Development ([email protected]).

Go to "My Online Events"