Mid-Conference Social Media Strategy Workshop
Presented by Kristen Abell
Does your division or department have or need a presence online? How strategic is your approach to social media? Do you even know what various social media sites your students (and staff) are using?
No matter what your level of social media knowledge or comfort, the Social Media Strategy Workshop will have something for you!
The first half of the workshop will examine the why of social media, as well as some basic how-to for major sites. The presenter will draw on research and personal narratives to illustrate the role social media has come to play in the lives of our students, their parents, and our faculty and staff. A brief overview of the more popular sites (Facebook, Twitter, Pinterest, etc.) will be given for those less familiar with the social media scene or those wanting to brush up on their knowledge of these sites.
During the second part of the workshop, the presenter will focus on developing a social media strategic plan for your division or department. Many universities develop accounts or profiles as new media become popular, but how do we manage these multiple sites effectively to meet our end goals? In this part of the session, we will discuss the purpose for social media use in your department/division, your target audience, what media are most effective for your purpose, and staffing.
Participants attending this workshop will leave with a better understanding of why it is important to use social media at today's universities. They will be able to identify primary sites for social media use and which of these best meets their needs. Finally, they will be able to identify the various components necessary to establishing a social media plan on their campus.
Join us for this mid-conference workshop at the Region IV-West 2012 annual conference!